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Lacoste Launches its First Sustainable Polo
The French classic teamed up with eco-conscious site Maison de Mode on the recycled polo. Courtesy Maison de Mode
The all-time classic Lacoste Loop Polo is now available with a sustainable update. Partnering with ethical luxury e-tailer Maison de Mode on the launch, Lacoste s new polo is made from 30 percent upcycled cotton (sourced from surplus polos) that is spun with virgin cotton to keep the quality on par with the company s original shirts. Due to the reused materials there are slight color variations that soften the brand s signature petit pique” texture and give the Loop Polo a more casual feel. Lacoste, which was founded in 1933 by French tennis player René Lacoste (whose nickname was the Crocodile, hence the logo), has always been known for its durability a well-worn,
Lacoste Introduces the Loop Polo, an Eco-Friendly Polo Shirt
Women s Wear Daily (WWD) 2/22/2021 Lisa Lockwood
Lacoste is bringing a sustainable twist to its classic bestseller by introducing the Loop Polo. The eco-friendly polo shirt is made of 30 percent recycled cotton spun together with 70 percent virgin cotton; it is unisex.
The Lacoste Loop Polo retails for $135 and will be available launching today in stores and online at lacoste.com. In addition, Lacoste will parter with Maison De Mode, the hybrid ethical fashion retailer cofounded by Amanda Heart and Hassan Pierre, that has been a champion in empowering individuality, raising awareness on a global platform within the luxury sustainability market.