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This article was contributed by the PSFK IQ team. IQ is a platform for insights and advice for creative professionals seeking to develop innovation in retail and customer experience.
How to engage consumers through inclusive, empathetic & sustainable practices across culture & production
In this PSFK Weekly Debrief, we take a look at purpose-driven businesses and driving social impact. We are highlighting ‘Purpose during Retail Innovation Week on January 13th. Join us for conversation, inspiration and networking.
In the wake of the momentous cultural shifts we ve seen in 2020, with COVID-19, the growth of the BLM movement, and the historic 2020 election, businesses are being called upon to reexamine their values and how they bring them to life.