Maisie Williams has teamed up with H&M to create an
Animal Crossing: New Horizons island to celebrate their new Looop campaign.
The fashion company is promoting sustainability through recycling with their in-store Garment Collecting programme, the largest of its kind globally.
In October 2020 they installed a Looop machine in their Stockholm store, the world’s first in-store recycling machine that takes old garments and weaves them into new fabrics.
To promote the campaign, they’ve teamed up with
Game of Thrones star Maisie Williams to create Looop Isle in Nintendo’s hit game
Players can hang out on the island, soak up the sites and leave a message of sustainability on the town message board.