Ollie s Bargain (OLLI) Business Model, Loyalty Program Bode Well Zacks.com 3 hrs ago
Ollie s Bargain Outlet Holdings, Inc.’s OLLI business operating model of “buying cheap and selling cheap”, cost-containment efforts, focus on store productivity and expansion of customer loyalty program Ollie s Army, reinforce its position.
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Ollie s Bargain’s focus on value-driven merchandise assortment positioned it well to capitalize on opportunities in the marketplace and effectively meet consumer demand amid the ongoing pandemic. Ollie s Army continued to be a major sales driver with membership just kept increasing. In fiscal 2020, more than 75% of sales were from Ollie’s Army members, and the company increased its base of loyal members by 13.6% to 11.6 million as of Jan 30, 2021.