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Green is the new crypto for corporate rebranding

Green is the new crypto for corporate rebranding
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Green is the new crypto for corporate rebranding

A Fintech Flub Exposes Risk of Cryptocurrency Hype

A Fintech Flub Exposes Risk of Cryptocurrency Hype

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Trio Accused Of Insider Trader After NY Company s Stock Surged Following Rebranding

Read / Add Comments The Securities and Exchange Commission has charged three people with insider trading on allegations they bought shares of a New York company before its announcement it would pivot to a surprise name change and new business model. Eric Watson, an undisclosed control person of Long Island-based Long Blockchain, drove the business change during the 2017 crypto craze and tipped off his friend and broker, Oliver Barret-Lindsay, according to the SEC s complaint, filed in the United States District Court for the Southern District of New York on Friday, July 9. Long Blockchain, based in the Village of Farmingdale in Nassau County, had been an iced-tea company called the Long Island Ice Tea Corp. before it was rebranded to the blockchain-based business model amid the bitcoin frenzy.

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