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View: There s a growing loneliness economy to tap

Deemed the loneliness economy, an expanding cohort of businesses is sensing the opportunity to provide attractive, marketed relationships as a means of reducing social isolation. The promise of facilitated human contact has turned into a marketing opportunity goldmine, as evidenced by the proliferation of co-living and collaborative workspaces, not to mention thousands of dating sites

In The Loneliness Economy, You re Both The Product And The Buyer

The Loneliness Economy is all about the art and business of selling human interaction to the lonely. You might not even realize it, but you’re often both the product being sold and the consumer.

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