Latest Breaking News On - Lone river - Page 17 : comparemela.com

Dive Brief: Diageo has acquired Far West Spirits LLC, which owns hard seltzer brand Lone River Ranch Water, according to a press release. Katie Beal Brown, who founded Lone River in 2019, will retain a minority interest and continue to lead it as CEO of the brand.  The brand draws its inspiration from the Texan Ranch Water cocktail, which is a tequila drink made with lime juice and sparkling water. Lone River incorporates West Texas-inspired ingredients like agave and lime juice in its three flavor offerings: Original, Spicy and Rio Red Grapefruit. Diageo’s latest acquisition is part of its current M&A strategy, which involves adding more premium brands to its portfolio as it sees consumers seeking quality over quantity.

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