The Hard Seltzer Masters 2021 results 1st June, 2021 by Melita Kiely
This article is over multiple pages: 1 2
Hard seltzers have taken the US by storm and are now making their mark globally. We hosted our first-ever blind-tasting competition for the category to determine which brands are leading the way in terms of quality and flavour.
In December 2020, leading alcohol e-commerce platform Drizly forecast that hard seltzers would gain greater shelf space in the US in 2021. In October last year,
The Drizly 2020 Bevalc Retail Report spoke to more than 500 adults who managed or owned independent alcohol stores, including retailers both on and off the Drizly platform. According to the survey, 64% of respondents said they were planning to make space for more hard seltzers, a category that has stolen the hearts and minds of US imbibers.
US hard seltzer sales will ‘far surpass’ 281m cases in 2021 10th May, 2021 by Melita Kiely
The hard seltzer category will “far surpass” an initial forecast of 281 million case sales in the US by 2023 two years early, according to IWSR Drinks Market Analysis.
White Claw is the leading hard seltzer brand in the US
In 2019, IWSR predicted hard seltzer sales in the US would more than triple to 281m nine-litre cases by 2023.
However, speaking to
The Spirits Business in March this year, Brandy Rand, chief operating officer of the Americas at IWSR Drinks Market Analysis, said: “The category will far surpass this by 2021.
ELLC reaches £750,000 crowdfunding goal 5th May, 2021 by Kate Malczewski
East London Liquor Company (ELLC) has surpassed its £750,000 (US$1 million) crowdfunding target on Crowdcube.
ELLC founder Alex Wolpert (far right) and his team have met their fundraising target
The London-based producer’s crowdfunding campaign has attracted 516 investors since it launched on 12 April, and it will remain open to investors until 12 May.
Alex Wolpert, founder of ELLC, said: “After such a challenging year, the response to our campaign has been seriously overwhelming and we are humbled by the support of the investor community.
“With such enthusiastic support, we are continuing our campaign to give as many people as possible the opportunity to be part of our incredible journey.”
Master of Malt Blog
From white rums, aged rums and gold rums, to spiced rums, flavoured rums and beyond, there’s a whole world of rum to explore. So, here are our top bottlings to help you get under the skin of this wondrously diverse category.
We love a bit of rum here at MoM Towers. And why not? Whether it’s got a molasses or sugar cane juice base, a fun mixer or a serious sipper, or something completely quirky all together, there’s so much deliciousness to be found in the wide world of rum. And we’re pretty proud of our enormous offering!
By Edward Devlin2021-04-15T09:41:00+01:00
Alex Wolpert founded East London Liquor Co in 2014
East London Liquor Company has turned to the crowd once again to raise £750,000 to ramp up growth as the hospitality industry begins to open following relaxation of lockdown.
The London-based distiller, which already has supermarket listings with Waitrose, Tesco and Co-op, aims to expand off-channel exposure for its range of spirits, ready-to-drink canned cocktails and hard seltzers.
Its latest crowdfunding round on Crowdcube – currently (at the time of writing) standing at £656k – is set to value the company at £26m.
East London plans to use the money to grow distribution in supermarkets in the UK and overseas, as well as to expand its DTC output, invest in the onsite bar, restaurant, bottle shop and distillery tours, and increase whisky production.