I know why Gwyneth Paltrow s London Goop boutique failed
We Brits just aren t Goopy enough to buy into it
28 May 2021 • 2:36pm
Gwyneth Paltrow at the In Goop Health Summit in Los Angeles in 2019
Credit: Getty Images
Gwyneth Paltrow’s London Goop boutique has closed for good, it emerged this week. Another Covid casualty, the company has said, even though the UK market is only second to the US in terms of website visits.
Those clicks couldn’t compensate for the UK arm of the Goop business’s losses. According to reports, they amounted to the tune of £1.09million in the wake of the pandemic.