Ice cream maker calls parent company's deal to keep pints on shelves in the occupied West Bank a breach of a licensing agreement and a threat to its "social integrity."
Ben & Jerry's, an American ice cream brand decided to sue its parent company Unilever on Tuesday to block a move that would see its product sold in West Bank settlements, which would run counter to its values. The company, known for its political activism, took the unusual step of seeking an injunction after London-based Unilever last week announced it had sold its interest in the ice cream to Israeli license-holder Avi Zinger.
American ice cream brand Ben & Jerry's said Tuesday it is suing its parent company Unilever to block a move that would see its product sold in West Bank settlements, which would run counter to its values.The company, known for its political activism, took the unusual step seeking an injunction after London-based Unilever last week announced it had sold its interest in the ice cream to Israeli license-holder Avi Zinger.