Thiruvananthapuram (Kerala) [India], June 26 (ANI/NewsVoir): Following Prime Minister s call for Aatmanirbhar Bharat during the early weeks of the lockdown in the country due to the COVID-19 outbreak, which urged the country to be #VocalAboutLocal to make India more self-reliant, consumers have turned to local brands.
This creates an opportunity for several Indian brands to come and showcase their dominance. We spend the money in our country, its tax goes to our government, that capital is further invested in our country and employment is generated for our people.
The entire world looks at India as a major market. It s time we too take note of that. But in these times of crisis, building a global brand is something next to impossible. Without any sentiments for a local brand , Happenstance is empowering the Nation and is ticking all the boxes of an Indian consumer who prefers International branding, features and technologies in their footwear.
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