The Department of Trade and Industry (DTI) has entered into an agreement with Philippines AirAsia Inc. for a Go Lokal! project that will benefit micro, small and medium enterprises (MSMEs). The DTI and AirAsia signed a memorandum of agreement (MOA) last July 28 which will make AirAsia the first international…
The Go Lokal program, which promotes homegrown Filipino products from micro, small and medium enterprises (MSMEs), has launched its official store at Shopee Mall, bringing its presence to 20 major retail partners and 137 stores nationwide.
36502 Trade and Industry Secretary Ramon M. Lopez report
Published March 12, 2021, 8:30 AM
A purchase may seem trivial, but the collective effort to patronize local products spurs patriotism and love of country. Fortunately, some Filipino MSME owners are seeing an optimistic trend, with more local consumers looking to buy their products. Majority of local MSMEs in the country are also social enterprises all aimed at helping communities and underserved groups by providing livelihood opportunities which makes them attractive to buyers, not just locally but internationally on top of high-quality products and services.
Robert Jay Balbin, the founder of
Balbin’s Furniture from Bangued, Abra that make speakers from bamboo, shared that there is an increase in the demand for local products, particularly those anchored on sustainability, are embraced by the Philippine market.