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By George Nott2021-02-03T15:40:00+00:00
The first rebranded product, a British pork crackling loin joint, was quietly listed on the Ocado site this week
Ocado is to rebrand its own-label packaging range in the coming months, according to an internal presentation to key staff seen by The Grocer.
The online grocer confirmed the brand overhaul was happening, revealing it would apply to “each and every one of our own-label products”.
Also revealed in the presentation was plans to change driver uniforms in autumn from the current light grey and green jackets to hooded black tops with a purple trim.
By The Grocer2021-01-15T11:15:00+00:00
This time last year, few could have predicted a virus would wreak such havoc worldwide. In its wake, the grocery sector has endured challenges that would have seemed preposterous just 12 months ago. This year, the disruption caused by coronavirus looks set to ease as a global vaccination effort gets underway. But will we see a return to normal, or will shoppers persist with the new habits they formed under lockdown? We asked a range of experts to share their bold predictions for the year ahead – from Amazon buying Tesco to the launch of dedicated ‘eco aisles’ in the mults