most people primarily associate beethoven with just the ninth symphony but there s . much more than that this is our hope is that the logo reflects this diversity and that other people will fill it in with other music perhaps or other content we want the logo to become famous worldwide as the beethoven brando s throughout twenty twenty and beyond because. the idea for the logo came from tell me what underlies harvey. is a patron of the arts and an advertising expert he was confident that a contemporary logo would help give beethoven a modern image that. he could do that today where you get to so beethoven because this is about beethoven about magnificent music and about beethoven the innovators who called time out someone who looked to the future just see this is the objective we hope to achieve through a logo or. the origins of this logo lie with beethoven himself