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Investing in the Future of Food: Loft Growth Partners seeks solutions-oriented startups led by pathological optimists

Investing in the Future of Food: Loft Growth Partners seeks solutions-oriented startups led by ‘pathological optimists’ With a new name and a new fund, Loft Growth Partners – formerly known as 2x Consumer Products Growth Partners for the past 20 years – is looking to invest $60m in six or seven emerging brands that solve complex problems, are led by ‘pathological optimists’ and have strong margins and solid traction. After recently closing its third fund with investments from dozens of founders and executives from leading food and beverage companies, including Stonyfield Farms founder Gary Hirshberg, Stacy’s Pita Chips founder Stacy Madison and Honest Tea founder Seth Goldman, the firm is actively investing in a companies with $2m to $25m in revenue who are looking for $2m to $10m in capital over time.

2x Consumer Products Growth Partners is Now Loft Growth Partners and is Actively Investing In Breakthrough Emerging Consumer Products Brands

2x Consumer Products Growth Partners is Now Loft Growth Partners and is Actively Investing In Breakthrough Emerging Consumer Products Brands The longest tenured comparable emerging consumer products investment firm recently closed its third fund, added a third partner and welcomed three new advisors News provided by Share this article Share this article CHICAGO, April 20, 2021 /PRNewswire/  2x Consumer Products Growth Partners, a growth investor for emerging consumer products businesses, today announced its new name, Loft Growth Partners, and a new look that better reflects the firm s purpose, which is to elevate partner brands to new heights. Loft Growth Partners is growing, having recently closed its third fund, added a new partner and welcomed three new Industry Venture Partners. This expansion will give the firm more resources, insights, connections and capital to help pioneering entrepreneurs and brands to grow.  

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