Wheelhouse DNA Inks YouTube Pact With Rapper And Social Media Star 24kGoldn (Exclusive)
Wheelhouse has inked a deal with rapper and social media phenom
24kGoldn, whose real name is
Golden Landis Von Jones.
The deal is roughly similar to the one Wheelhouse recently forged alongside the transgender beauty vlogger
Nikita Dragun, and will see Wheelhouse DNA managing and creating all of the content for Jones’ YouTube channel. On the advertising front, Wheelhouse’s marketing division,
Wheelhouse Labs, will broker brand deals.
Avi Gandhi, Wheelhouse’s EVP of digital, will manage day-to-day operations of Jones’ channel.
“Goldn is a breakout talent, transcending platforms and demos, and his universal appeal just keeps growing,” Wheelhouse chief strategy officer