Courtesy of Evan Eppler
MARKETING LOCAL FOOD: Many small farms market their own locally produced food at farmers markets or through a CSA. Three River Farmers Alliance based in New Hampshire has brought farmers’ production together, opening new opportunities for marketing. More than 50 farmers market products through the Three River Farmers Alliance.
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Jun 15, 2021 to Jun 17, 2021
Andre Cantelmo remembers what it was like selling his harvested vegetables at New Hampshire’s Seacoast farmers markets before 2014.
“We were all battling it out in parking lots in downtown areas in towns all over New England,” he says of his relations with other farmers.
Candace Krebs
The Ag Journal
Nathan Mudd farms at Brighton and runs what could be one of the earliest online farmers markets.
“When we started in 2012, the thing we heard from all over the country is people will never buy food online,” he recalled. “In fact, the timing really worked out for us with what happened in 2020.”
With the arrival of the pandemic, demand for local food increased, while consumers also started shopping differently. Online sales became critical.
“If anything has become clear about food marketing in the COVID-19 era, it’s how central online shopping has become for direct marketers,” he said.