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to do that. and four walls marketing promotions, incentive programs, contact between employees and customers when you promote these things aulie kwats to more business. you just mentioned incentive programs, bounceback incentive programs, is that incentive for you coming back? absolutely. i m going to give you something today that gets you back soon. a bounceback should get you back soon. maybe something to get you to bring people. we re talking about getting repeat customers. but they can also be the ones to recruit new ones for you. they can be your best of all. don t make them customers, make them ambassadors for your business. we do something called a guest card. your guest eats for free for the first visit to the restaurant. one quick thing. a lot of these incentives or promotions are money off. does it have to be? i mean the lobster fest is not. that s an event. that s correct. it doesn t have to be price. it shouldn t be price. it should be in a special event.
reoccur every tuesday, wednesday, thursday, there s a predictab predictableabili predictableability. you know you like me on tuesday nights, somebody else might luke me on thursday nights. with that predictability and motivation, i can get more frequency. in the restaurant business, if i can increase visits by one visit a month, that s a 12% increase. that s big. not even just days but special week long things or month long things, right? absolutely. the busiest week is lobster fest. when you look at month long festivals, promotions, you can increase revenue by 30% in a month equate to 4 to 5% over a year. you re creating this excitement over something you probably would be doing anyhow. that s right. excitement creates relevancy. it brings you to the top of the mind and in my business, you want to have energy. it s not just restaurants and bars. you could do this with a clothing store. no question about it. people need to remember that customers aren t one time. they re mu