There is no doubt about it, there is a competitive edge in everyone, even just for a fleeting second, because back to the early cavemen days of survival, it is natural instinct built into all of us. The Guinness World Records exists for this literal reason, to be the ‘world’s greatest’ at something is just the peak of all achievements. From the most hula hoops spun simultaneously to the fastest window cleaner to the World’s Strongest Man, to be number one is an accolade many devote their lives to.