Third-year Cardiff student Ellis Lloyd Jones has built a TikTok following during lockdown that’s so big (just a solid 31 million…) he’s been able to quit his job at Greggs.
Ellis started using the app back in October 2019, when the app had “barely anyone using it”. Now he typically gets around £22 every time he gets one million views.
Ellis Lloyd Jones’ TikTok is a familiar favourite for Welsh users of the app, and played on his familiarity among users by creating a video titled “The national tollbooth of Welsh TikTok.”
TikTok took off during the first national lockdown, as people looked for ways to entertain themselves while indoors. During that time, Ellis started to see his videos reach more people, first with 5,000, then 10,000 before rocketing to almost one million views.