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Ronald Reagan Teaches Radio Sales

Loyd Ford tells a story about President Ronald Reagan at a 1984 debate that all radio salespeople can use in their next call.

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Death Of A Salesperson - Radio Ink

RPC's Loyd Ford discusses getting rid of the term "salesperson" in favor of a new title for modern times and new staff.

Business developmentSolutions consultantLloyd ford

Building Today s Best Customer Needs Analysis

RPC's Loyd Ford give radio sellers some steps you can take to conduct a great 21st-century customer needs analysis.

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The E Word Will Make Your Salespeople Stand Out

There's an 'E' word that salespeople often miss. If they used it more it could separate them from other sellers, and close far more sales.

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5 Sales Closes And Why They Matter

Are these 5 sales closes in your radio playbook? RPC's Loyd Ford walks account execs through each of the different styles.

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