In his song We Didn't Start The Fire, Billy Joel sings the line Rock and roller, cola wars, I can't take it anymore, which is a reference to the blood feud that was going on between Coca-Cola and Pepsi in the middle 1980s. The two soft drink giants went at it bare-knuckled trying to grab the most pop-drinking customers in the nation.
In his song We Didn't Start The Fire, Billy Joel sings the line Rock and roller, cola wars, I can't take it anymore, which is a reference to the blood feud that was going on between Coca-Cola and Pepsi in the middle 1980s. The two soft drink giants went at it bare-knuckled trying to grab the most pop-drinking customers in the nation.