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19th May 2021 PepsiCo’s Snack A Jacks range is being reformulated in a move that will see three of the flavours become non-HFSS by the end of 2021 with more following in 2022. The change will see red traffic lights on pack disappear whilst keeping the same “great taste and crunch”. While the whole range will undergo a packaging refresh as part of the recipe update, the brand is also launching a new five-pack of Snack A Jack Crispies to meet the growing demand for multipack snacks due to people working from home more. This will replace the existing four-pack, whilst maintaining the recommended retail price to offer value to consumers.

Lizzie oconnellA jack crispiesJack crispiesJacks brand manager