Lockdown puzzle mania sparks new magazine titles
Take a Break publisher Bauer makes record sales from its puzzle magazines
Lockdown has sparked puzzle magazine mania, prompting the publisher of
Grazia and
Bauer Media is rolling out
Bella Puzzles Train Your Brain and
Bigger Better Puzzles as readers while away the hours with brainteasers.
Puzzle magazines notched record growth for Bauer during the first lockdown, outstripping the performance of its UK stable of more than 100 magazines.
Liz Watkinson, Bauer s UK boss of TV listings, real life and puzzles, said: We have seen a growth in the puzzle magazine market over the last year, especially in lockdown as consumers found comfort and engagement in print puzzles.