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As spring shopping fevers surges, here s how to bring customers to your door

By Waze The spring air is heady with optimism. Americans are forging ahead with post-vaccination plans, and the season of so-called revenge shopping is upon us. As consumers emerge from the long, dark days of quarantine, they are eager to spend money and make up for lost time. This trend is expected to lead the country into an era comparable to the Roaring 20s, with the National Retail Federation anticipating that retail sales will grow between 6.5 and 8.2% in 2021 – the highest rise in retail spending in 17 years[1]. Many buyers are eager to resume in-person shopping as social distancing guidelines ease and vaccinations increase. Already, Waze data shows that they are on the move, with navigation to physical stores up 29% with respect to early lockdown lows[2]. Indeed, nearly 30% of consumers report they expect to increase the frequency of their in-store visits, with 46% saying they prefer to try items before they buy[3,4].

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