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Transcripts for BBCNEWS The Media Show 20210824 00:34:00

following that they can really convert into buying things and they can make money so it really depends on the creator. let me bring you in on youtube, tiktok, either of those and again you re creating and influencing and let s interchange the words again how much money you potentially making? so, there was a study done in 2016 of several million . youtube channels that found i that basically from advertising revenue alone, so that is the adverts that you seel before, during, the videos that you watch a meetingl for instance, 96.5% of people there did not get over- the us poverty line, they did not make enough money to even earn a living - of that but, as she said, there are lots of other ways that you can there is the sponsored content and you have the opportunity l also to do collaborations, off line events. - we are seeing people selling out arenas for boxing events| off the back of their online influencer community, - so many different places. youtube and tiktok of course also

Transcripts for BBCNEWS The Media Show 20210820 23:35:00

it depends. it really depends. some people i talk to have a small niche following that they can really convert into buying things and they can make money so it really depends on the creator. let me bring you in on youtube, tiktok, either of those and again you re creating and influencing and let s interchange the words again how much money you potentially making? so, there was a study done in 2016 of several million . youtube channels that found i that basically from advertising revenue alone, so that is the adverts that you seel before, during, the videos that you watch a meetingl for instance, 96.5% of people there did not get over- the us poverty line, they did not make enough money to even earn a living - of that but, as she said, there are lots of other ways that you can there is the sponsored content and you have the opportunity l also to do collaborations, off line events. - we are sailing like seeing people selling out arenas| we are seeing people

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