In order to step up the pace of franchise sales, emerging brands need a differentiated concept and a methodical approach to proving out a return on investment for potential owners, said Chris Grandpre, chairman and CEO of Outdoor Living Brands.
Outdoor Living Brands is the parent company of Conserva Irrigation, a national outdoor irrigation company that started franchising in 2017 and within three and a half years grew to about 116 territories.
âWeâve been able to scale it up very rapidly, and part of the success of Conserva is that we were very methodical in early years to prove out the business model and make sure it was franchiseable,â Grandpre said. âAs a franchisor, you have to make sure the concept resonates with consumers, has good economics and prove it can be replicable.â