Livestream shopping isn’t as popular in the United States as it is in other parts of the world — yet. The company initially launched in 2021 and has since raised $450,000 from individual investors. Co-founders Nicolas Bailliache and Smitha Kommareddi met each other at a blockchain hackathon in 2018.
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Livestream purchases have seen a 76 percent increase from pre-pandemic period to 2021, with Europe, the Middle East, and North America leading the growth in live commerce. Coresight Research CEO Deborah Weinswig predicts that livestream sales in the US could potentially reach an impressive $50 billion this year, surpassing the earlier estimate of $32 billion.