Social Marketing
Using a variety of original and engaging campaign materials developed with input from the SNAP-Ed target audience, the Live Well Alabama messages to Eat Better, Move More, and Make a Change for better health reached Alabama residents in multiple ways every day.
Billboards made
more than 146 million impressions. Digital advertisements made
more than 8 million impressions and drove viewers to visit the Live Well Alabama Facebook page
more than 13,000 times.
Social media following grew by 25 percent. Facebook alone reached
more than 240,000 people. More than
6,500 people participated in text messaging campaigns. Promotional signs in schools, grocery stores, and parks and trails reminded Alabamians to Eat Better, Move More, and Choose Water wherever they went.
2 min read
Geneva County now has a farmer’s market thanks to the hard work of the Geneva County Extension Office and former SNAP-Ed educator Tina Cook.
Cook, who was the SNAP-Ed educator of Coffee County, was instrumental in moving ahead with plans to implementing a farmer’s market in Geneva County after recognizing there were several farmers throughout the region attempting to sell their crops through social media, but there wasn’t a centralized place for everybody to come together.
Getting The Market Started
Cook worked with the Geneva County Extension Coordinator Gloria Marks to draft a proposal to take to the county commission. After getting the green light from the commissioners, a farmer’s market board was formed, and the market was on pace to open in the spring of 2020.
Tips for a Healthier Holiday Season
December 15, 2020 3 min read
AUBURN UNIVERSITY, Ala. – The holidays bring many of us joy each year. Festive lights, music, reconnecting with loved ones and making family recipes are enjoyed by many. While the holidays present opportunities to throw healthy eating habits out the window, it’s important to remember that having a healthier holiday will most likely result in a better mood, more energy and overall better health.
During the current holiday season, large gatherings are still discouraged by the Centers for Disease Control and Prevention (CDC). However, for those cooking for the ones inside their household, there are still a few USDA tips to help make these celebrations healthier.