23rd February 2021
The 2021 Product of the Year USA awards have seen Aldi take the top prize in seven categories, the same as consumer goods giant Procter & Gamble.
Chosen by 40,000 American shoppers in a national survey conducted by Kantar, each of the winning products has been awarded as the âmost innovativeâ in their category by Product of the Year.
âFor all the obvious reasons, shoppers are spending less time in the supermarket than ever, but still crave new and innovative products to light up these difficult times. Because of this, we are more excited than ever to announce the 2021 Product of the Year winners and help shoppers find that âgreat new productâ when it matters most, however they do their shopping this year,â said Mike Nolan, Global CEO of Product of the Year Management.
Discount grocer ties with P&G with seven winning products
Product of the Year USA named 41 winning items in the 2021 Product of the Year Awards, with food and beverages accounting for a quarter of the honored products and Aldi one the top-winning companies.
Announced yesterday, each of the winning products was recognized as the most innovative in their category by New York-based Product of the Year (POTY). The items were chosen by 40,000 American shoppers in a nationally representative survey conducted by consumer and retail research firm Kantar.
Among the 2021 winners, the consumables, health and beauty care, and home care categories led the way with 13 products apiece, followed by pet care with two winners. Of the winning companies, discount grocer Aldi and CPG giant Procter & Gamble (P&G) each took home seven Product of the Year Awards, followed by Henkel and Bayer Consumer Health, each with three. CVS Health was the only other retailer to garner a POTY award.
Aldi takes seven of the 41 Product of the Year awards for 2021 pennlive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from pennlive.com Daily Mail and Mail on Sunday newspapers.
Product Of The Year USA Announces 2021 Award Winners
The Largest Consumer Survey of Product Innovation Reveals Winners in 41 Categories
News provided by
Share this article
Share this article
NEW YORK, Feb. 18, 2021 /PRNewswire/ Product of the Year USA, the largest consumer-voted award for product innovation, proudly announces the 41 winners of the 2021 Product of the Year Awards. Chosen by 40,000 American shoppers in a national survey conducted by Kantar, a global leader in consumer research, each of the winning products has been awarded as the most innovative in their category by Product of the Year.
(PRNewsfoto/Product of the Year USA)
Consumer shopping behavior has rapidly shifted in the past year, and the annual Product of the Year Awards provides a trusted resource to easily guide consumers to the best new products on the market. With heightened online purchasing and decreased sampling opportunities, Product of the Year helps shoppers quickly cut through the clutter to