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By The Grocer2021-04-23T10:07:00+01:00
The story of Covid-19 in grocery is one of feast and famine. For the feasting, look at the massive value gains across this report. The top 100 brands are worth an extra £2.06bn in total, after locked- down shoppers packed their fridges, freezers and kitchen cupboards, with the UK’s biggest brand, Cadbury, putting on an extra £140m in sales.
As a result, this year’s rundown shows 76 brands in value growth, with 47 having grown by double digits. To underline the significance of those numbers, compare and contrast with 2019’s: 53 brands in growth, just seven by double digits.
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