Bird Flu scare: Restaurants swing into damage control; issue advisories to reassure consumers
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Yum! Brands-owned KFC, Asian cuisine chain Kylin and Lite Bite Foods-owned Punjab Grill said sales have been hit since the outbreak.
Reuters
NEW DELHI: With the bird flu scare spreading across the country, restaurants have swung into damage-control mode to reassure consumers about consuming chicken dishes, one of the largest-selling cuisines in the country among non-vegetarians.
Yum! Brands-owned KFC, Asian cuisine chain Kylin and Lite Bite Foods-owned Punjab Grill said sales have been hit since the outbreak.
“We have seen a drop in the sales momentum over the past few days,” a KFC spokesperson said. “It is difficult to attribute this impact to any particular development. Several factors as the ongoing protests and harsh winters in the north, among others, are in play at present.”