Marketing Briefing: 'Safety Dance': Why brand messaging is pivoting between caution and convenience in the face of the Delta variant digiday.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from digiday.com Daily Mail and Mail on Sunday newspapers.
Alaska Airlines Revives ’80s Hit Safety Dance to Show How It’s Protecting Passengers If your friends don t mask, why don t they mask, well they won t fly this airline!
Alaska Airlines December 13, 2020
Airline safety briefings were already quite long-winded affairs before the Covid-19 era, and new health guidelines have only made them more densely packed with information. But now, in a move unlike anything that’s come out of the travel industry since its collapse in March, Alaska Airlines has found a way to add a dollop of nostalgia that makes its expanded safety protocols easier to digest.