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2022 Customer Experience Priority: Customer Understanding

Marketers have been striving to achieve customer understanding for decades. The pursuit is only getting more complex with the predominance of digital activity.

Peter druckerMichael bernanderCustomer understandingData drags you downMandate arent enoughGreat customerFoundational elementsAttaining customerData managementLisa loftisDigital marketingCustomer data

2021 Contributors of the Year: Lisa Loftis

A profile of SAS Best Practices principal management consultant Lisa Loftis, one of CMSWire's contributors of 2021.

Lisa loftisData for goodCustomer experienceDigital experience

These 2022 Marketing Predictions Shouldn t Surprise Anyone

Many of the lessons learned and predictions for 2022 have origins in areas that we should have already been focusing on.

Tom davenportRobin sharmaLoyalty withoutFuturum researchRichard lackManaging directorLoyalty without trustLong walk offBusiness reviewSuccess dependsCorporate information factoryLisa loftisDigital marketingCustomer data

Personalization Propelled Into Must-Have Status by the Perfect Storm

I have never seen a more perfect storm situation than the one that marketers are facing today.

Steve curtinJorge fernFuturum researchCustomer engagementCustomer back intoRears its headManagement platformsDont takeDigital experienceLisa loftisPersonalization 21Customer data

Navigate a Cookie-Less World With SAS Real-Time CDP Capabilities

Navigate a Cookie-Less World With SAS Real-Time CDP Capabilities
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United statesAngela lipscombLisa loftisInstitute incFuturum researchPulse reportPrincipal product marketerMagic quadrantMultichannel marketing hubsForrester waveReal time interaction managementUnique hybrid dataஒன்றுபட்டது மாநிலங்களில்ஏஞ்சலா உதடுகள்லிசா லோஃப்டிஸ்நிறுவனம் இன்க்

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