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She didn’t know it then, but when Marianne Reiner opened the Run for Cover bookstore in Ocean Beach in October of 2018, time was not on her side. As it turns out, real estate was not really her friend either. And then there were circumstances, which were truly beyond her control.
But when COVID-19 closed her doors and her landlord dashed her dreams, Reiner still had books and book lovers in her corner. And that was more than enough to keep Run for Cover in the race.
“I pivoted as quickly as I could, and I had some amazing things happen. The people who were really faithful customers and who had really taken to the bookstore continued to stay with us, and then more came on,” Reiner said from her home in Ocean Beach.