India is one of the most attractive and the fastest-growing alcoholic markets in the world, and the third largest after China and the US in volume terms. Not only has the sector grown in terms of business, but even the share prices.
It is not only in India, but in a large number of countries across the world, liquor is a heavily taxed business. Who has survived, one big factor in this business is the establishment of the brand. History is filled with examples, where companies have gone down because they invested too much in brands that did not do well, however they still survived for another day to launch a brand.
Chairman Mao’s favourite tipple led China’s top brands in 2022, as consumer firms outperformed technology giants and social-media platforms during a volatile year, according to the latest Hurun brand rankings.