The Indian spirits industry experienced a slowdown in demand to 2.2% in the quarter ended September, reversing a 7-15% growth trend over the past two years. The industry s growth was impacted by lower sales of mass-priced products, increased taxes, and a high base. Whisky remained the largest segment, accounting for two-thirds of overall spirits demand, growing 3.2% on a high base between July and September.
Liquor Sales India: The Indian spirits industry experienced a slowdown in demand to 2.2% in the quarter ended September, reversing a 7-15% growth trend over the past two years. The industry s growth was impacted by lower sales of mass-priced products, increased taxes, and a high base. Whisky remained the largest segment, accounting for two-thirds of overall spirits demand, growing 3.2% on a high base between July and September.
While the overall liquor market fell by 42% during the April-June quarter of the last fiscal, it fell 9% in the second quarter. The market, however, expanded 1% in Q3, and recovered to a growth of 6% during the latest Jan-March quarter.