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Lipton Debuts First Boozy Tea in Busy Canned Cocktail Market

New ads, under the tagline ‘Your cup of (hard) tea,’ say it’s an obvious move for the legacy brand to add a 5% alcohol kick to its flagship beverage.

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How Lipton is marketing its Hard Iced Tea

How Lipton is marketing its Hard Iced Tea
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Lipton hard iced tea

How Lipton is marketing its new Hard Iced Tea

The ads represent a different tone than the non-alcoholic products under the Lipton brand, whose website highlights a message of heart health and other…

Lipton hard iced teaReaking news

The Drum | US Ad Of The Day: Lipton Makes Lipton Hard Iced Tea s Arrival obvious

Is Lipton Hard Iced Tea now a reality? Three new ads dripping with deadpan comedy alert consumers: ‘Obviously.’

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This Week in Consumer News: 14 Stories You Need to See

/PRNewswire/ With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists.

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