2 February 2021 • 7:00am
‘Topshop is now a part of Asos!’ the banner on the online fashion retail giant’s website read on Monday morning. In a deal worth £295 million, Asos has acquired Topshop, Topman, Miss Selfridge and HIIT from Philip Green’s fallen Arcadia empire.
While it is welcome news for many of us who grew up with Topshop as
the place to shop on the high street, it will be interesting to see whether Asos will bring back the Topshop Beauty range which was discontinued in 2019. Quite frankly, they’d be missing a trick if they didn’t.
Sales of skincare and eye make-up products have shot through the roof over the past 12 months, cementing truth in the ‘Lipstick Index’ - a term coined in the 1990s by Leonard Lauder, who said that in times of financial crisis, sales of beauty products will still perform well.
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Who knew a year ago that this now compulsory accessory would force us to overhaul our make-up bags? Beauty director Edwina Ings-Chambers reveals the products we can’t get enough of
I suspect I’m not alone in saying that my most purchased item (other than food) this year has been face masks. And these face coverings are doing more than changing my accessory purchase – they’ve had a seismic effect on the entire beauty economy. First up, there are the brands that have expanded into new products. Take Slip, a company known for wrinkle-reducing silk pillowcases. Since the pandemic hit they’ve turned their expertise to masks, and despite the hefty price tag (£39), they’ve had a huge response. And, of course, every brand has created a hand sanitiser, from chic, plant-based Puritx (£12.50) to high-street favourite L’Oréal Paris (£3.99). But 2020 has had more far-reaching effects on the beauty landscape than creating demand for sanitiser. Old faithfuls like lipsticks –
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