2 February 2021 • 7:00am
‘Topshop is now a part of Asos!’ the banner on the online fashion retail giant’s website read on Monday morning. In a deal worth £295 million, Asos has acquired Topshop, Topman, Miss Selfridge and HIIT from Philip Green’s fallen Arcadia empire.
While it is welcome news for many of us who grew up with Topshop as
the place to shop on the high street, it will be interesting to see whether Asos will bring back the Topshop Beauty range which was discontinued in 2019. Quite frankly, they’d be missing a trick if they didn’t.
Sales of skincare and eye make-up products have shot through the roof over the past 12 months, cementing truth in the ‘Lipstick Index’ - a term coined in the 1990s by Leonard Lauder, who said that in times of financial crisis, sales of beauty products will still perform well.