when s the next peak for the advertising industry? i think we re about to experience it. i think that what we ve just seen through covid was a load of brands that learnt the hard way have been forced not to advertise. and i think a lot of people emerged realising that advertising is the secret power and the secret weapon, really. so i don t think the cuts will be as strong. i think that people are going to have to regenerate interest in the economy and get some spending happening. there s a thing called the lipstick effect. we know that people will be looking for little treats to kind of like, you know, brighten up their days and their worlds, so i think that, you know, most advertisers are going to start going pretty soon again. january is always a bit of a down period, but we re going to see an upturn pretty soon. dino, thank you. the lipstick effect i ve learnt something, a new phrase, today. i ll have to see if i can use that in future editions of the media show. thank you very m
so i don t think the cuts will be as strong. i think that people are going to have to regenerate interest in the economy and get some spending happening. there s a thing called the lipstick effect. we know that people will be looking for little treats to kind of like, you know, brighten up their days and their worlds, so i think that, you know, most advertisers are going to start going pretty soon again. january is always a bit of a down period, but we re going to see an upturn pretty soon. dino, thank you. the lipstick effect i ve learnt something, a new phrase, today. i ll have to see if i can use that in future editions of the media show. thank you very much indeed to dino, to sophie, to benjamin, too. thanks as well to chris curtis from broadcast magazine and stephen lambert, whojoined us a little bit earlier. that s it for this edition. as ever, we ll be back next week at the usual time. till then, bye bye.