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Vehicle advertisements in France are from this year required to include messages encouraging people to consider less-polluting travel alternatives as part of the government’s drive to rein in carbon dioxide emissions. The requirement, set to come into force in March, was confirmed in the government’s Official Journal this week after years of lobbying from environmental groups many of which seek an outright ban on automobile ads. Similar to mandatory reminders to eat healthy on food and beverage ads, the standardized messages are to suggest that drivers adopt more environmentally responsible options when possible. Automakers will have three choices: “Consider carpooling,” “For day-to-day

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