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Corporate Social Responsibility activations around the world - The IARD Digest - February 2021

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, reviews some of the alcohol industry s recent CSR and environmental activities. Here, a little later than planned, is a look at what s been going on in recent weeks. Once a month, the International Alliance for Responsible Drinking rounds up recent higher-profile CSR and environmental activities from drinks brand owners In South Africa, Diageo recently relaunched it s online DrinkIQ resource as part of a responsibility drive, providing consumers with updated information on alcohol. The group paired with a national prevention organisation and a radio personality to launch the campaign, citing the importance of tackling harmful drinking after the country s recent COVID-19 lockdowns.

Scotty Stevenson: I still have the letter Sir Peter Blake wrote me

Luna Rossa out race Team UK for seventh time in Prada Cup final. Landlubber sports commentator Scotty Stevenson has his own reasons for admiring Kiwi America’s Cup hero Sir Peter Blake. “Part of a primary school project was to write a letter to Sir Peter – although he wasn’t Sir Peter at the time – while he was sailing the Whitbread round-the-world race on Lion New Zealand,” says Stevenson. Supplied Scotty Stevenson on Sir Peter Blake, “I thought what an amazing human being he must have been just to take the time to send a handwritten letter to a classroom of kids in rural Northland”.

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