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NextRoll Hires New President for Its AdRoll Ecommerce Marketing Division
Former Brex and LinkedIn executive, Roli Saxena, brings SaaS expertise to marketing software and digital advertising business
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SAN FRANCISCO, Feb. 24, 2021 /PRNewswire/
NextRoll, the marketing technology company delivering products for ambitious marketers to grow their business, today announced Roli Saxena as its new President for the AdRoll division. Saxena will be focused on leveraging the company s deep roots in data and machine learning to drive adoption of the AdRoll Ecommerce Marketing Platform by direct-to-consumer (D2C) marketers.
Roli Saxena, President of AdRoll
Ecommerce saw its biggest boom in 2020 with more new businesses and consumers online than ever before – and AdRoll s platform was designed to meet the needs of marketers within D2C brands. Last April, AdRoll unveiled its new platform which included email and advertising capabilities, and with Sax