Had someone told Joshua James five years ago that he would be organising non-alcoholic events and own a zero-proof bar, he likely would have laughed. At only 18 years of age, James joined the food and beverage industry and had a career in bartending that lasted 17 years. Bartending fitted his personality. He enjoyed being behind the bar, making drinks.
On a Wednesday morning in Janda Baik, a lush, hilly area around 40 minutes from the Malaysian capital city, Kuala Lumpur, a group of women start unloading their bicycles from their cars. They check their tyres, chains, gears and lights and don their gloves and helmets. The sun is out and the jungle surrounding them is wide awake. As usual,.