are you on line print and tv advertising trackable. four, enhance your giving. potential customers want to know that you re a good corporate citizen. so consider providing a pro bono service or undertaking a promotional campaign to help your community. and number five, freshen your content. do not let your website become static or boring and make sure each step of your sale process is seamless. time now to answer some of your business questions. the first question is about attracting a specific audience online. with the social media aspect we know how to post our product and our offerings with social media, but how do we draw organizations to us through social media? interesting, right, because social media isn t about posting your products and your offerings, he s got it exactly backwards. what should he be doing? he needs to search out those