With nearly half of the U.S. population having received the first dose of the Covid-19 vaccination and warmer weather on the horizon, the travel and tourism industry may finally be on the rebound.
Within the last few weeks major cities across the nation have started rolling out post-pandemic recovery campaigns. For example this week, New Orleans launched marketing campaign “The Concierge,” targeting audiences within driving distance of the city. According to a spokesperson for the campaign, it will expand to other markets as vaccination efforts continue. The last marketing campaign the city ran was in early 2020, but it was halted in March as the pandemic set in.