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Raising the bar at ProTerra: How to advance a sustainability standard to the next level The new lead at ProTerra Foundation has spent the past two years democratizing its standard, boosting its standing with NGOs and industry stakeholders in the process. “ A lot has changed in the last decade, sustainability is now firmly on industry’s agenda,”​ Emese van Maanen, managing director, ProTerra Foundation, told us as to the premise for change at the organization. Created in 2006, based on the Basel Criteria on Responsible Soy, the ProTerra standard has a long-standing history and experience in promoting sustainability in the food and feed supply chain and segregated non-GMO materials. Among others, one of its aims is to secure the supply of sustainably produced, fully traceable, non-GMO ingredients for feed and food.

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