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Lindsay Horrigan joins Hearst Magazines as senior vice president, consumer growth

Lindsay Horrigan joins Hearst Magazines as senior vice president, consumer growth
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Lindsay Horrigan Joins Hearst Magazines As SVP, Consumer Growth

Lindsay Horrigan Joins Hearst Magazines As SVP, Consumer Growth
mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.

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Here's how Bloomberg plans to turn a popular podcast into paying subscribers » Nieman Journalism Lab

May 3, 2018Like The New York Times which has highlighted its registered users and newsletter subscribers as audiences ripe for conversion Bloomberg is focusing on users who have demonstrated an appetite for Bloomberg’s free content. There was an obvious place to start: Odd Lots with Tracy Alloway and Joe Weisenthal, one of the news organization’s most popular podcasts. The twice-weekly show that takes deep dives into markets and finance topics has seen downloads double in the past year, and since January alone, downloads have increased by 35%. In an audience survey completed in February 2021, three numbers jumped out to the subscription team at Bloomberg:

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