Work very closely with recycling is spooking investors. Companies and governments at municipal and national levels. So, how radical is this idea . Juliet phillips is from the environmental investigation agency. You were listening there, as was i to the ceo of unilever. What do you make of the announcement . Well, it is very important that big brands are stepping up and taking unilever, the maker of well known responsibility for their role in the International Brands like persil, plastic pollution crisis. I think domestos and dove, says it for me, the question is, will they will halve its use of new plastics by 2025, and collect or reuse more be absolutely reducing the plastic plastic than they sell. Footprint or will they be focusing it currently produces 700,000 tonnes on shifting from you plastic into of plastic each year. The firm is reponsible for a lot Recycled Content or bio plastics, of the plastic in our homes. Around 2. 5 billion people use unilever products daily, both of whi